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ITCH to Explode on UK Screens through BBC Deal

ABC Commercial announced this week that it has reached an agreement with UK public broadcaster BBC for UK broadcast rights for the Western Australian children’s action-adventure series Itch.

Based on the best-selling children’s books by popular UK television and radio presenter, Simon Mayo, Itch follows the adventures of Itchingham Lofte, a science obsessed teenager who pursues the unusual hobby of collecting all the elements on the Periodic Table. When Itch gets his hands on a new, previously unknown element, things start to get interesting.

The ABC’s Head of Content Sales & Distribution, Jessica Ellis said, “The BBC is the most prestigious broadcaster of children’s programs in the world, ABC Commercial is thrilled that our first-class content will now be seen on their platform.”

Ellis added, “ABC Commercial has been working hard on expanding our portfolio of children’s and young adult content, this sale is recognition that the hard work has paid off and that our high-quality content resonates with audience around the world.”

Screenwest’s CEO, Willie Rowe explained, “The production of Itch was made possible with the support of the Western Australian State Government through Lotterywest and the Department of Primary Industries and Regional Development via the Western Australian Regional Film Fund.”

He added, “The Western Australian Regional Film Fund has really been a game changer for the WA screen industry, and it’s exciting see the commencement of that support of high quality projects like Itch really pay off in showcasing the unique stories and beautiful landscapes WA has to offer, to other parts of the world.”

Itch is a Komixx Entertainment Production in association with the Australian Broadcasting Corporation, Screen Australia, Screenwest and the Western Australian Regional Film Fund. Based on the best-selling book by Simon Mayo the screenplay is written by Melanie Halsall, Dan Berlinka, Ron Elliott, Heather Wilson, Jessica Brookman and Roger Monk.  Produced by Amanda Morrison, Tania Chambers and Melanie Halsall.

Season 1 of Itch is now available on iTunes.


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