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Screenwest is calling for content submissions from WA creators to display on Yagan Square Digital Tower.

The partnership with Yagan Square provides the unique opportunity for WA creators to screen their work to approximately 60,000 people per day.

Content can be either short form or static content, including:

  • Animations
  • Music videos
  • Artwork
  • Drone footage
  • Short films
  • Motion graphics
  • Experimental pieces

The full technical and stylistic guidelines are available to download on the Yagan Square Digital Tower Page of the Screenwest website.

Yagan Square Digital Tower. Artwork by Mel McVee.

Creators whose content is selected will then collaborate with Screenwest Content Programmer/Producer Alana Swift and enter into an agreement to display their work on the Yagan Square Digital Tower.

In return for providing Yagan Square with a 12-month non-exclusive license to display your work on the Digital Tower, creators are able to promote their work, branding, logo and web information on a massive scale.

“The Yagan Square Digital Tower is a unique screen in the heart of Perth that offers WA creatives a fantastic space to showcase their content to the public,” said Screenwest Interim CEO Willie Rowe.

“It’s a win-win for the State – producers and creatives have an opportunity to see their work displayed on the city’s most iconic screen while audiences will be treated to new and inspiring WA content.”

 

Submitting Content

The full technical and stylistic guidelines are available to download on the Yagan Square Digital Tower Page of the Screenwest website.

Creators interested in submitting content for display on Yagan Square Digital Tower should contact:

Alana Swift, Content Programmer/Producer
Screenwest
E:
alana.swift@screenwest.com.au

 

Content Requirements

Submitted content must be suitable for screening in a public government owned space and meet the following criteria:

  • G-rating or equivalent
  • No swearing, violence, nudity, sexualized content or adult themes
  • No offensive, discriminatory, political or religious messaging
  • No commercial messaging

 

Stylistic Guidelines

Footage Speed

The size of the digital tower means that what seems to be a moderate pace on a smaller screen, will track much more quickly across the tower and become disorientating. High speed movement (including quick tilts, pans and cuts) is jarring on the Digital Tower.

Slow moving content with gradual transitions are most effective on the Digital Tower.

Colour

Graphical content should have clean blacks, clean edges, simpler colours, whereas photo real content should stay away from pure black and be corrected for the Digital Tower’s cool colour bias.

Dark images are not visible during the day in direct sunlight.

 

Format and Specs

Duration

  • Minimum: 1 minute
  • Maximum: 10 minutes

Dimensions

  • Full wrap: 1952px x 896px
  • One third Video PIP: 1920 x 1080p video + 1952px x 896px static background image

 

About Yagan Square Digital Tower

The Digital Tower is a unique circular screen at the heart of Yagan Square. The tower is owned by the Metropolitan Redevelopment Authority with the content managed by Screenwest.

The 45-metre high tower includes a large circular screen and 14 reeds, inspired by the bulrushes found at the lakes that once occupied the site. The number of reeds represents the 14 Noongar language groups.

On the giant screen, you can find anything from abstract graphics, to visual artworks, live-streamed events and community pieces.

Find out more: https://www.mra.wa.gov.au/see-and-do/yagan-square/attractions/digital-tower

 

Contact Screenwest

T: +61 8 6169 2100
E: info@screenwest.com.au

www.screenwest.com.au
www.filminwesternaustralia.com.au

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