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Jeff Gomez Transmedia Masterclass 2011

12 July 2011
The world's most successful transmedia producer who wowed participants at X Media Lab "Film eXtended", returns to Australia to present his full one-day masterclass. If you're in film, television, marketing or interactive media, this is your sole opportunity to spend a day learning from the world's foremost expert. Jeff will be in Perth on August 2 as part of his Australian tour. Only 30 places available, register now.

Jeff's renowned masterclass is a sell out at Kidscreen, Cinekid, Comic Con and other major media events all around the world. This is a fantastic opportunity for WA program makers, producers, directors and distributors to spend a full day learning from the world's number one transmedia guru.

Jeff's credits include Avatar, Tron, Transformers, Pirates of the Caribbean, Hotwheels and Coca Cola's The Happiness Factory, amongst many others.

The first of its kind in the world - this one-day masterclass delivers practical, how-to, hands-on training and will assist you to maximize your income with transmedia storytelling.

Masterclass details:

When: Tuesday 2nd August.
Time: 9.30am - 4.30pm.
Place: TBA
Register: To register, click here.
Cost: $198.00 (includes catering and refreshments)

Masterclass outline:

Part I: The Power of Transmedia Storytelling

  • The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.


Part II: Immersion & Incubation

  • The role of the Grand Narrative
  • Criteria for a successful transmedia franchise
  • The elements of storyworld incubation
  • Criteria for an evergreen franchise

Part III: Development

  • Fiction vs. Non-Fiction / Open vs. Closed systems
  • Brand archetypes and aspirational drivers
  • Intellectual Property Bibles and Mythologies
  • Building platform-neutral Storyworlds that are extensible over multiple touchpoints
  • Establishing Authorship and Pitch Materials
  • Failed properties

Part IV: Production

  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)

Part V: The Future of Transmedia Narrative

Part VI: Case Studies

Learn more about Jeff's ground-breaking work at http://www.starlightrunner.com or visit his mentor page on X|Media|Lab here.

The 2011 Jeff Gomez Transmedia Masterclass is proudly supported by ScreenWest, Screen Australia, Film Victoria and Screen NSW.